We helped elevate the brand positioning and profitability of one of World’s most iconic Indian Restaurants, boosting revenue from online table reservations and diversifying income streams into home dining and event catering.
Discover how we did it…
About Maharaja Bhog
Maharaja Bhog – Premium Veg Thali serves with gourmet food that will pamper your taste buds like never before. With authentic Rajasthani and Gujarati dishes making up the sumptuous Thali, this is one traditional Indian meal you are not likely to forget in a hurry.
They needed a branding strategy that encapsulated the unique experience and cuisine that they delivered, that could then be rolled out across multiple marketing touch points to boost sales and profitability for the restaurant.
“We analysed Maharaja Bhog’s business strategy, benchmarked their restaurant’s offering against competitors, segmented Maharaja Bhog’s customer and developed digital presence to enhance the brand visibility and increase revenue”
MAHARAJA BHOG’S VIEW
“We wanted an in-depth understanding of the restaurant business in general and Maharaja Bhog’s in particular, which should compliment our brand value. We were excited to discover how Appetals could spearhead our business growth going digital. Appetals displayed a unique ability to get under the skin of our business very quickly – and then propose a holistic business growth solution.“ Ashish Maheshwari, CEO.