Product Launch Workshop

Learn to launch your business ideas/project using field-tested 6-step process.

Learn to launch exceptionally valuable product using 6-step process

Product Launch Workshop is a 2-day program taught personally by Ishwar Jha, an Entrepreneur, Product Launch Evangelist, Mentor Speaker and Writer. The course is designed based on his learnings of building over 100s of digital products in last 2 decades to help you build your business idea/project into a market-ready product delivering real value to the customer.

A taste of what you’ll learn during the 2-day workshop:

Ideation techniques to build a product to create significant customer interest.

Create prototype concept to show it to your potential customer for feedback and validation.

Launch Checklist to take the idea from your mind to the market for realizing your set goals.

Plus, you’re offered up to 6 hours of one-on-one consulting with Ishwar Jha to review, validate and get mentored within one year of attending this program. Read below to learn more.


Find answers to critical business questions while learning and applying the 6-step process of discovery, inspiration, motivation, prototyping, validation and launch checklist.


During this session, you will learn to analyze the problems, the context, and the mechanics to build a real product for real customer.


You will learn the tools to branch out the noises, strengthen the contexts and the connections enabling you to deliver a strong value proposition.


Gain hands-on expertise to discover the possibilities and build a sticky product with the use of journey mapping, ERRC diagram, and the review techniques.


Get exposure to storyboarding, sketching and prototyping to build a demonstratable prototype of your business concepts to validate the product/market fit with real customers.


Learn the customer validation, customer interview, and customer feedback techniques to develop a predictable sales process, determine the positioning and strong value proposition.

Launch Checklist

A well-planned launch checklist, project plan, and DevOps together stack up overwhelmingly in your favor to launch successfully. You will learn to create the launch checklist during the session.

About Ishwar Jha

A self-made senior corporate executive and entrepreneur, Ishwar Jha started his career as a software developer, worked at Sony Music as CIO, and became CEO/Head of Digital Services at Zee Entertainment Enterprises Limited.

He has launched 5 businesses, built a dozen of products, raised over $2M in venture capital which has generated over $10M in sales, employed over 1000 people and won several awards including CIO of the Year, PCQuest Best IT Implementation to name a few.

He has authored 100s of articles and blogs and got featured in leading publications including CNBC Young Turk.

He offers training and mentoring to founders on how to grow their companies faster, with less stress and more fun.

You can follow Ishwar on Facebook, Twitter, and LinkedIn or learn more about him at his personal website here.

Module 1: Discover What Will Make Your Product Exceptionally Valuable

Begin with setting the stage to clearly define the end goals you have set to achieve from attending the workshop, logistics and overview of activities.

After the session, you will learn to analyze the problems, the context, and the mechanics through which your idea can meet the need of real customers.

Topics Covered:

  • Self Introduction
  • Set the stage
  • Big Promise
  • Where good ideas come from
  • Define your idea/ company
  • Pitch practice
  • Big Picture/ If you have all the resources in the world

Module 2: Identify the Inspirations for building habit-forming products

Whether you are building an evolutionary product or revolutionary one, this module will focus on uncovering the inspirations making your ideas a compelling one.

You will learn to apply the methods to discover the value propositions through which you will address the need, want and desire of your customer segment.

Topics Covered:

  • 5 Whys
  • Refine your idea
  • Describe your idea
  • How might we
  • Mission, Vision, Goals & Objectives
  • Pitch practice

Module 3: Design an irrisistible product value proposition

You will focus on creating higher degree of relevance by picking the offerings and features to pump fresh power into your product offering.

In this session, you will learn to survive and thrive while passing through the obstacles and turning them into a magnificent opportunity.

Topics Covered:

  • Business Model Canvas
  • Value Proposition & Value Curve Analysis
  • Competitive Analysis

Module 4: Prototyping

Prototyping is a quick and effective technique for identifying usability and interactions with sketches and paper to bring out the best way to deliver your product to the customer.

In this module, you’ll discover and prepare prototype to validate with the customer to get usability insights early to avoid future failure.

Topics Covered:

  • You can sketch
  • Big Picture
  • Crazy Eights
  • Journey Mapping
  • Prototyping

Module 5: Validation

90% of product failure is caused due to its failure to create significant customer interest which is due to the product being developed based on hypothesis and assumptions.

Learn and apply customer validation techniques to solve a real pain point of real people than spending your time and money building something nobody wants.

Topics Covered:

  • Rebuild your prototype
  • Silent Critique
  • Feedback
  • Refine your prototype
  • The art of customer interview and getting right feedback

Module 6: Launch Checklist

Planning your launch with the checklist is the proven way to prepare everyone involved in the launch.

After the completion of this module, you will be ready with your launch checklist listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

Topics Covered:

  • Prepare your launch checklist
  • DevOps/ Architecture
  • Questions & Answers
  • Feedback & Thank You


This workshop gives clarity on what has to be done and preparation needed to be an entrepreneur. The presenter was interactive and used combination of theoretical background and practical examples for content and answering questions

Krishnan Mittal

Founder and CEO, Unfurl Technologies

The information received was very easy to understand and gave a lot more clarity on start-up entrepreneurship in a very simplified manner. The practical knowledge shared in terms of business model, industry examples and corporate MNCs were very apt and to the point.

Dr. Amit Kharat

Post Graduate Teacher in Radiology Informatics (Teleradiology, Cloud Computing, Data Mining, PACS and DICOM)

This session was an eye-opener in giving emphasis on reality v/s theory on entrepreneurship. The focus on covering 5-7 key areas including funding/ investor information was very useful.

Arjun Sarkar

Founder & CEO, Everguard Life Ventures

The workshop was very informative and contained first-hand experience of Mr. Ishwar Jha. It covered all the topics in a very methodical way and was very interactive to brainstorm and get feedback on the spot on the ideas/ products.

Mangesh Bhalerao

Co-founder and CEO, GetSetSmart Edutech Pvt. Ltd.

This workshop has helped me formulate my idea. The immediate interaction with Mr. Ishwar Jha has helped me structure my thoughts to present my idea to a venture capitalist whom I would be meeting shortly. It has also given me a lot of information on ideation and scaling up my new start-up idea.

Akash Lakdawala

Student at Centre for Innovation Incubation and Entrepreneurship, IIM Ahmedabad

Being an entrepreneur myself, this workshop has helped me know what I could have done better at the time of launching my business some years back. The process driven areas like competitive analysis and other business models that were covered in depth was not something that was worked upon earlier. But now we would be able to apply that in our business.

Sarvesh Prasad

Co-founder, Dee's Alley & Student @ CIIE, IIM Ahmedabad

The session was very knowledgeable and could relate to 90% of things covered in the workshop. The remaining 10% of the information provided will enable me to fill the gaps in running my business. It also gives me some ready solutions to put the missing pieces in my business together. I feel that this session would have been very useful for me if I had attended it 6 months before when we were starting our business.

Ajit Jagannathan

Founder and CEO, My Purple Fit

The workshop was very informative. In fact I myself need to prepare a lot and feel that some of the examples shared were very innovative, practical and up to date.

Bindu Madhav

Director, YDER Global @ Centre For Incubation & Entrepreneurship, IIIT-Hyderabad


Are you ready to roll up your sleeves and learn to build products with focus, curiosity, and authenticity? Register Now!