Feedback and Review

You have developed your idea/concept, created the first prototype of your product/ service, shown it to your potential customers and understood what they think about it. It’s now time to integrate their feedback into your work, review your prototype in the...

read more

Customer Validation and Interview

So, you’ve created a new product and you want to share it with the world? It’s now the time to test it with your potential customers. Interviewing your potential customers is a good way to get an insight into their thoughts, emotions and motivations for...

read more

Prototyping

Prototype is usually a draft version of a product that allows you to explore your ideas and show the intention behind a feature or the overall design concept to users before investing time and money into development. You should always consider building prototypes early in the process because It is much cheaper to change a product early in the development process than to make change after you develop the site. It also helps one to gather feedback early in the design process, make changes quickly, and improve your initial designs.

read more

Storyboard your ideas

Have you ever tried making a business video? You probably should do. It helps to visual your ideas to life for people to understand and give constructive feedback. One of the key tools of sharing your business vision is a storyboard. A storyboard is a...

read more

Value Curve Analysis – Visualizing and improving your value propositions

In an increasingly competitive environment, managers face the challenge of finding ways to differentiate their products and services. They also struggle to determine why their firm is under-performing relative to its rivals. Whether you are working on a new product development or you are refining an existing product, value curve analysis tool assists in developing recommendations to improve the firm’s profitability and distincts your product/ service from competitors in attributes that they value.

read more

Competitive Analysis – Getting ahead of the competition

Every business has competition. Understanding the strengths and weaknesses of your competition or potential competition is critical to making sure your business survives and grows. Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions.

read more

Value Proposition – Create compelling products and services

The most important thing that you need to test about your product is Value Proposition because it’s the primary reason a prospect should buy from you. A key role for the value proposition is to set you apart from the competition. This requires deep self-reflection and discussion. You need not be unique for the whole world. Just be unique in the customer’s mind.

read more

Customer Journey Mapping

After getting a clarity on the customer profiles, you’ll want to look from a holistic viewpoint at what the customers are doing before, during, and after the time they use your product. This will add context to your project and highlight opportunities you...

read more

Define your Customer Persona

You know your Customer’s Needs, Wants, and Desires…. Customer Segments… Target Audience…. But there is still something missing….??? And that is….your customer’s behaviors, their stories/ background, their emotions, expectations, concerns, etc To get an...

read more

Customer Segmentation

“Rarely does one size fit all, and your prospects know it.” Distinguishing your target audience in the market and designing the product offering as per your customer discovery will help prove that your solution has been crafted keeping their pain points...

read more

Needs, Wants and Desires

How often do you question yourself  “I need this product/ service” before purchasing any product/ service. When you start a business it is easy to think that customers will buy our product because we are offering better features, affordable price, good...

read more

If You’ve All The Money and Resources

“Whatever I touch should turn into Gold.” Sounds familiar? Most of us have heard the famous story of “The Golden Touch” of greedy King Midas who was granted a wish by a mysterious visitor to turn all things he touches to gold. Now imagine the same happens...

read more

Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and...

read more

Customer Validation – Looking to generate monetary transactions

Customer Discovery is about getting the product people want. Customer Validation is about finding a repeatable scalable business model around that product. It helps you avoid building a product that no one wants. It is about building and refining a business model and validating assumptions about your customers before too much money is spent. These include assumptions about the market, the existence and weight of the problem and how impactful your product is/will be.

read more

Structure a Good Product / Solution Hypothesis for your Business

Most of entrepreneurs focus on solution rather than the problem. This makes crafting a good solution hypothesis a difficult task. It is important to note that a good hypothesis will help you to properly validate or invalidate what you’re doing. Products that don’t use hypothesis risk wasting resources on unfocused experimentation that fails to make a business impact.

read more

Plot the Market with Competitive Landscape

Pursuing entrepreneurial opportunity is becoming open and accessible to everyone, the competitive landscape is becoming fiercer, and exponential. The market is flooded with the similar products offered by many organizations addressing the customer problem in almost similar basis. Thus it’s important for the business organizations to learn, understand and address competition and competitive landscape to stand out and offer an exceptionally valuable product to their customers.

read more

Getting Started: Build Right Product for Right Customers

A start-up tend to have limited number of customers at the beginning. Therefore it is very important to find who your first customers are, but not necessarily a broad customer group. Begin with assuming who would be your first customers, what is the problem that you are solving, and how will the customers buy from you. You turn these assumptions into hypothesis and then test it through interviews with potential customers putting evidence behind your product-market fit.

read more

Pitch your Business Idea

Ideas are the lifeblood of an entrepreneur. You have been dreaming to start your business and want to turn your idea into reality. Defining a business idea will help you articulate your thoughts and validate it in terms of whether it is worth spending time and effort on. Think from the investor’s perspective – They want an idea to be condensed, something short, something catchy, intriguing, something you can instantly understand and relate to. Something you can get excited about. Now go back to your true self and think “Does your Idea meet their expectation”

read more

The 5 Whys – Digging deep into the root cause of the problem

It may not always be possible to get an answer to any problem immediately. You may need to gather and analyze more information in order to answer it properly, or do more thinking and brainstorming. The root cause of the problem is often hidden behind less obvious symptoms. The ‘5 Why’ technique will get you there. By WHY, we mean your purpose, cause or belief: Like Why does your company exist, Why do you get out of bed every morning…Getting to the root cause and fixing the problem ensures that the same issue won’t occur again. It is like curing the disease rather than applying the bandages.

read more

The Big Picture

A little girl was drawing in her empty book. She was fully focused and rarely looked away from the paper. “What are you doing?” asked her father, curiously looking over her shoulder. “I’m drawing a picture of God.” Her father frowned, “But people don’t...

read more