Define Your Company

As a founder of your business, you will need to tell your investors, customers, stakeholders, and partners about your company. You will need to tell in a way that it visually, emotionally, functionally and financially depicts the vision, values, and purpose for which you plan to build, launch and grow your company.

Let’s look at some of the examples of great companies to draw inspiration for yours:

Google: Google’s mission is to organize the world’s information and make it universally accessible and useful.

Facebook: Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Tata Group: To improve the quality of life of the communities we serve globally through long-term stakeholder value creation based on Leadership with Trust.

Your aim should be to define your company in a way that it attracts the listener and communicates your idea in a clear and concise manner. The best way to think about defining your company is “How would you announce your company to the world on your day of launch with one tweet?”

Action: Describe your Company

Allow yourself to travel to the dream world with open eyes, a blank piece of paper and an open mind. You can follow the below mentioned steps for defining your Company

  • Define “Company/Idea” using relevant, attractive, and meaningful name. Avoid trademark violation, pronunciation and spelling difficulties
  • A “defined offering” should contain the strongest value proposition that will make a great unique selling proposition and highest recall value in the listener’s mind
  • The “target audience” should be exactly the customer segment you have identified in the earlier exercise
  • “Solve a problem” should be the exact problem that you are solving with your idea
  • The “secret sauce” is your key solution that will make it stand out in the marketplace

Make a copy using Google Docs-> File->Make a copy option.

Additional Tips:

  • Use strong verbs and adjective
  • Keep it simple, clear and understandable. Avoid jargons.
  • Focus on clearly defining your vision, mission, and purpose
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