Now, you have built a solid foundation of your ideas, customer segment and solution hypothesis that you believe will make a compelling offering when you’ll launch your business. It’s time that you approach your real customers for whom you are trying to solve the problem to learn enough about their pain points. You also paint the picture of the potential solution to gauge the customer’s excitement for your solution.
An excellent way to discover great insights from the customer is to not treat it as an interview, but a conversation between you and your customer to smartly gather useful ideas that can help you decide and build your ideas further.
Your aim is to build a product that generates significant customer interest and attracts the customer to buy and pay for it. Before you go any further, you should validate three things. First, whether the problem and the pain point as you have defined are correct or not. Second, whether you are able to reach out to the customer through the channels as you have described earlier. And third, whether your solution hypothesis resonates with what your customer thinks about the way you address their problem or not.
Your aim is to communicate the pain point to your customer and observe how they resonate with it and what kind of solution they are looking at
- Your goal is to understand the insights to help you focus on the potential solutions and the resulting action
- If you find that the customer you are interviewing is not the right one, change your customer segment and redo the validation exercise. Pivot until you find the right customer
- Demonstrate to your potential customer about the factors through which you think of addressing the solution better than the current solution customer is using
Make a copy using Google Docs-> File->Make a copy option.
- Establish an open environment for a meaningful conversation with your customer
- Your aim is to find what customer thinks, how they think the solution should be provided, how frequently they use the solution, and whether they would be willing to use the solution that you are thinking to offer
- Don’t put the answers in front of the customer. Observe what they feel and express. Be clear and specific in asking the actual question